Hi I’m vangel, a full-stack* Product Designer living in Athens.

*A designer that gets involved in every stage of a product design: research, design & coding (ui). A person who can understand a problem, propose a solution and help taking it to reality.

tldr

I work at Skroutz for the past 7+years (as Designer in industry ~10y). Skroutz is the leading marketplace of Greece with 11M sessions & 4M users in a daily basis. I'm co-leading Skroutz Design Team & I'm working as the Product Design Manager of UX Ops team. I describe myself as Full-stack Product Designer due to my experience on research, design & coding.

I've seen Skroutz design team grow from 3 members to 18 and the company in general from 50 members to 400. I've always been a member of core product, setting - succeeding and failing at goals that gave me the opportunity to learn, unlearn and relearn. I believe that good design is humble, collaborative and iterative.

Occasionally I participate in freelance projects to explore new products beyond the boundaries of ecommerce. I also enjoy create meaningless things with CSS.

Feel free to drop me a line at vangeltzoo@gmail.com, or check my online profile at dribbble, codepen & twitter.

Thank you for your time

Experience

Lead Product Design Manager Skroutz

I have been actively involved in several projects & teams through the past 7 years. I've seen Skroutz Design team grow from 3 members to 18, annual sessions increase from 105M to 360M and YoY revenew from 500k to 30M. Currently I'm working as the Product Design Manager of UX Ops team, a centralised cross-functional team of 8 people, aiming:

To maintain a consistent User Experience across multiple projects and products
To take a broader view and create a grand vision for the product
To rethink UI & experience on core components and user flows
To maintain Design Systems as a single point of truth for both Designers and Engineers

Alongside my duties in UX Ops team I'm also co-leading Skroutz Design Team (consisting of 18 people). Among my responsibilities is to maintain a consistent experience across product, to foster empathy & embrace ownership, modernise our workflow & procedures, organise hiring needs & participate on product roadmap.

In the past I have worked as a Product Designer & UX Developer in core product team, responsible for crafting user flows, designing interfaces, conducting research & usability studies and developing (UI) complex features in core users journeys like discovery (listing), decision (product page) & checkout.

Accomplishments through these years:

I've been a member of several teams, that helped me gain a broad experience of a product lifecycle.
I've participated in the Integration of atomic design as a philoshophy for both design and frontend architecture.
I helped design team scale & modernize workflow & tools (abstract, review process, feedback loops)
I've participated at both web & Mobile Apps redesign epics (Retheming, dark mode)
I've participated in product variations epic, the extraction of attributes like color from product titles, part numbers or other semi-structured data. This task included an internal interface for creating & managing product models and an interface to navigate through variations of a product from listing or product page, that led to a significant improvement on user experience and core KPIs.

I've participated in experimental features at fashion related categories that increased cross categories navigation and sizes (dominant filter) selection.
I've participated in core components enhancements, regarding users decision path - like 'add to cart' CTA in product page, that led to a significant increase of 33% in CTR.
I've participated in core components enhancements, regarding users discovery path - like 'filters' in listing page that led to an increase of 10% at filters usage.
I've participated in core user centric features at mobile apps - like personalised index screen, revamped purchase flow and filtering at both decision & discovery phase.

Sep 2013 - Present (7 years), Athens - Greece

Product Designer & Developer Freelance

Participated in several projects through these years, To name a few:
Greeks Who Design, Okhma, Ananti City resort, Seras, Rpk, Rebike, Nutree, kaleidoscopeofmemories

Sep 2010 - Present (10 years), Athens - Greece

Education

Automation Engineer Atei

Bachelor degree in Automation, Control Systems and Systems Engineering in Alexander Technological Educational Institute of Thessaloniki, Greece.

Jan 2006 - Sep 2012, Thessaloniki - Greece

Honors

Design & Code Jury Awwwards

A member of awwwards main jury panel in both Design and Code for 2019 and 2020.

SOTD & Special kudos Ananti City Resort

Site of the day award at csswinner.com and Special Kudos awards at cssdesignawards.com for Ananti City Resort (anantiresort.gr).

Picked Pens Codepen

A member of Codepen since 2012 with more than 100 pens, 2000+ favs, several recognised picked pens & a most hearted pen of the year. Find more in Creations page.

Misc

Design Quotes ✨

“For every complex problem, there is an answer that is clear, simple, and wrong.” - H. L. Mencken
“Simplicity is about subtracting the obvious and adding the meaningful.” - John Maeda
“Less is more work.” - Patric McCue
“I love deadlines. I like the whooshing sound they make as they fly by.” - Douglas Adams